It is so easy to talk about mobile text marketing subscriber based campaigns that we need to bring up using a contest to attract customers and build your brands awareness.
Subscription based campaigns are created to build your subscriber base of VIP customers so you can send out announcements and special offer coupons.
But you can also use the platform for creating contest. You have the ability to make the contest for as long or short of a time period as you want. You can also control how many times and often someone can text in to enter. You also have an auto response messaging system that sends out text to the contestants for status updates of the contest.
Let’s use a bowling alley as an example:
Super Lanes Bowling Alley is running a contest all through the month of February and the winner gets a bowl all night for free with up to 6 friends.
Super Lanes can set up the contest in the back office and the software will automatically enter the contestants as they text in your keyword and short code for a chance to win. At the end of the contest you can either manually pick a winner or set it up so the system randomly select the winner.
The platform automatically sends out a text message to every contestant letting them know if they have won or lost. If they did not win it will have your thank you for entering message and you can even offer a 10% off coupon that is good on a week day that you would like to see more business. If a contestant text in to enter after the contest is over they will receive a message letting them know it has ended but you could put in that message a discount or opportunity to join the VIP club.
The winner will receive the winning message with your instructions on claiming the prize.
Now obviously these contestants are not agreeing to opt in to your subscription based VIP club to receive future specials, but you will be creating brand awareness and during the contest period use the win and lose messages to include the opportunity for the contestants to opt in to your VIP data base.
Just use your imagination and apply a contest to your business:
- Free Oil Change and Tire Rotation
- Free wings party platter
- Free dinner for a family of four
- Free deluxe facial
- Free pedicure
- Free haircut and blow dry
- Free month unlimited tanning membership
- Free hour at the go kart track
I could continue but you know your business better than I do, so you could easily put something fun and enticing together.
This also gives you the opportunity to attract new customers by giving every contestant something in the end. Not only will it bring them back for your product or services, but you can bring on additional VIP subscribers.
I have to say that just writing this blog excites me. If I was a business owner that had something to offer consumers I would jump all over the free 30 day trial that we offer and get this party started!
